We are working on name logos. Currently it is important to understand the interaction between Photoshop and Illustrator. Photoshop is a pixel based program that creates images using tiny dots of color. Illustrator is a vector program that utilizes plot points to harness rays of lights...think of geometry.
Name logos are a way of us creating a brand for ourselves. It is important that we think about how we want to market ourselves. What do our logos say about us? How do we want people to think of us? Our branding should reflect the quality and expectations we want to reach for our clients while being true to who we are.
You are not locked into this branding forever, but it should have the intention of permanence for yourself and your client. Branding your name is almost like a first impression that like that first taste of food that either rewards your sensibilities or makes you gag.
Name Logos are due... Thursday, November 17th.
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