Sunday, May 7, 2017

Certification Testing Time & Finishing Social Awareness Posters

Make sure that you are already you have already created a Certiport account so when we switch classes with Mr. Frank this week you have this step completed so you can get right to testing. Review your notes, and again if you have any questions about the test or Photoshop please...please...PLEASE... ASK MR. FERRELL!

We are still wrapping up our Social Awareness campaigns...
Our goal with our Social Awareness campaign is to maximize our impact.

It is critical that you just don't write what your topic is, but you show it graphically. I remember my editor always telling me at the newspaper," PEOPLE WILL ALWAYS LOOK AT THE PICTURES FIRST BEFORE THEY'LL READ!" So getting the picture to tell the story is critical.

Yes, the words and facts do matter, but you need to catch people's attention with the story. The image has to seamlessly work with the text. The one can't over power the other or your messaging won't be as effective.

 Take a look at this Diabetes awareness poster. The messaging, facts, and typography all perfectly work to sell the Snickers bar joke. Candy bars can definitely contribute to diabetes. So this harmony becomes very effective. Do you have this kind of harmony in your poster?

Whether you are doing Global Warming...

or animal extinction

or even autism...

We need to strive for messaging and visual harmony.

  1. Remove all the text, can you get a rough idea of what your topic is about?
  2. With the text put back in does the image adequately express what the text is about?
A key component to design is efficiency... How quickly can the viewer understand what the message is. It is imperative that you blind test this. Go to people unfamiliar with what you are trying to do and ask if they understand your poster. The goal is speed. The quicker someone understands the more effective your image is. You won't spend a long time waiting for a webpage to load, why would you care about someone's random poster?

Once you test your poster adapt to the feedback to get the strongest image possible!

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